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It's not about talking - it's about being sustainable.

Reinventing ourselves to become the most sustainable and socially responsible company in the industry.

We simply have to. The world's population is growing with one million people a week. From 1.65 billion in 1900 to 7 billion today to 10 billion before 2050. Consuming ever more food and products. Using the world's resources at an alarming rate that requires 1.5 planets.

But there is no Planet B! So we need to change the system

No future in take, make and waste.

90% of all materials used, is turned into waste within six months after sale and most of this ends up in landfills. Pollution is running out of control, oceans fill up with plastics, global emission of CO2 increased 60% between 1997-2010. Time is running out. Companies know they have to act.

"If companies want to survive in future they need to have social relevance. Manufacturing sustainable products will be the most important part in this strategy". (Paul Polman, CEO Unilever)

The gift industry is running into a dead end street as it does not particularly set an example of responsible behavior. At Xindao we will.

A clear focus on social responsibility and the environment.

Governments are going to ban certain products or materials in the near future and will enforce sustainability. Customers will avoid companies that don't think 'green'. Great! This will create a world of opportunities if we change ourselves into the most sustainable company in the industry. It's something we believe in anyhow, but now we're going all the way aiming at an ambitious goal: by 2020 we will have minimized the negative impact of our products on the planet. And the coming years will challenge us to meet this goal in every possible way. At the end of the day, we will have a truly unique promise to our stakeholders, setting ourselves apart as a true leader in the gift industry. Will it be easy? On the contrary and there will be setbacks, no doubt. Will it be profitable? Perhaps not in the short run, but for sure in the long run. Sustainable companies are doing better than traditional ones – there's plenty of evidence to support this. The new Xindao will be good for people, planet and profit. Doing good is good for business!

Sustainability according to plan: XD Vision 2020

Becoming 100 % sustainable – it won't be easy. Therefore we've developed a step-by-step approach. We will monitor our results and share them with everybody involved. Why? Because we believe that in becoming sustainable, transparency is key. XD Vision 2020 focuses on:

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Our best gift yet
All the actions we have in mind are not without obligation. We have carefully planned each step – every year from now will bring us closer to our goal: a company that can be proud to say: At Xindao, we are 100 % sustainable! A promise to our planet, would not that be our best gift yet?

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